About us

Dave Upton – CEO - ITbyus Pty Ltd


Dave has an extensive background in business and particular experience in the travel industry, most recently as Co-founder and Executive Director and CIO of travel.com.au. His travel career commenced with Trailfinders in London (now Britain's largest independent travel agent). Dave was a key member of the team that helped to develop the company and was subsequently elected to its Board of Directors.

In 1983, based on his experience in the UK, Dave founded The Travel Specialists in Sydney - one of the original airfare discounters. Subsequently, he co-founded travel.com.au. Initially a small business, travel.com.au went on to float on the Australian Stock Exchange, raising $23 million. Dave was responsible for the development of the travel.com.au web site, booking engines, fares search engines, Everest retail office systems, corporate sites, conference sites, dynamic travel package builder and a wholesale booking engine. With Dave's keen insight and vision, these organisations were considered to be some of the most technically astute travel companies in Australia.

Recognising the need in the marketplace for affordable IT solutions, Dave left the travel industry and started ITbyus in 2001. In addition to the Web Manager Content Management System, ITbyus has developed a number of successful software programs and services that it now markets worldwide.